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PATH Commercialization Toolkit – for Water focused Organizations

Fri, 30Mar2012

“PATH has developed a core set of user-friendly tools and approaches to assist organizations as they seek to identify market opportunities, devise strategies to address these markets, and develop the capacity in their organizations to ensure successful execution of each strategy.”

All  details below  found on the  PATH site:

OVERVIEW

For the past five years, PATH’s Safe Water Project has worked to identify, evaluate, adapt, and develop appropriate products and strategies that enable social enterprises to sustainably produce, distribute, and support household water treatment and safe storage products for low- and middle-income populations. As a component of this program, [Path has] worked extensively with developing country small- and medium-sized enterprises and social organizations (such as local nongovernmental organizations or NGOs) to build commercial capacity and create, test, and refine social business models that can have a meaningful impact on important health issues.

While the organizations with whom we work are frequently well-positioned to have a health impact on their communities, they may lack the necessary commercial tools and expertise to do so in a sustainable or scalable way. To address this gap, PATH has developed a core set of user-friendly tools and approaches to assist organizations as they seek to identify market opportunities, devise strategies to address these markets, and develop the capacity in their organizations to ensure successful execution of each strategy.

As these tools and approaches took shape, PATH began to recognize universal themes and applications across the many diverse countries, environments, and products where  PATH works and have assembled them into a Commercialization Toolkit.   PATH’s hope is that they can be of use to future PATH partners and other social entrepreneurs and NGOs. more…..

 

 

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